MEET ANGELIA
Angelia Snyder is an entrepreneur and the owner of Archer Full Throttle, LLC. She has a Bachelor of Science in Merchandising Management from Michigan State University. She is also a Certified Level 2 USA Archery Instructor and certified bowtech. Her love of Archery was inspired by legendary bowhunter, Fred Bear, who was her mentor and next-door neighbor as a child. In business over 18 years, she is one of the leaders in the nation in ecommerce marketing, distribution, and sales. In March of 2021 she married long time industry leader, Malcolm Snyder, who shares her bowhunting passion and love for the archery industry. Together they share 5 daughters and 1 granddaughter.
MEET MALCOLM
Malcolm Snyder graduated in 1984 from Ball State University with a Bachelor of Science in Sales and Marketing. He began working in the archery industry in 1986 for Pape’s Inc. where he served as the Director of Sales and Marketing for 32 years. When Pape’s was sold to Kinsey’s Inc. in 2018, he became the Director of Kinsey’s South for approximately two years until his retirement in March of 2020. Having worked with Archer Full Throttle for 18 years, Malcolm watched Angelia’s business grow. During that time, he gained a great respect for herself, her business model, and her love for the sport of archery. Wanting to help and develop a more personal relationship, he decided to make the move to Harbor Springs and ask Angelia to marry him. He now serves as the Director of Sales and Marketing for Archer Full Throttle.
MEET SOPHIA
Sophia Cranney is the youngest of the family’s 5 daughters. She graduated from Petoskey High School in 2020 with a 4.0 GPA. She is a Certified Level 2 Archery Instructor and has dedicated over 5 years of her life sharing her knowledge and passion for archery with children. She is currently studying psychology at the University of Michigan and hopes to one day get a job as a child psychiatrist. When Sophia is not busy with school, she serves as the Social Media and Website Design Manager for Archer Full Throttle. She hopes to always be a part of her family’s legacy and cannot wait to continue to watch her mother’s business grow.
MEET SAM
Sam is Team AFT’s partner in crime out in the woods. He was born on January 13, 2016 in New Castle, Pennsylvania and is a pure-bred Deutsch-Drahthaar. The following April, the AFT family welcomed him into their beautiful Northern Michigan home where Sam has happily resided for the past five years. Sam’s favorite activities include swimming in his pond, chasing ducks, running through fields, and hunting with his family. He has spent his entire life perfecting his blood tracking skills, and he is absolutely obsessed with the rush that comes with following a fresh scent. He looks forward to continuing to serve as the certified tracker for Team AFT.